Understanding and applying the Lean Business Model Canvas

This video explains The "Lean Canvas," which is a template designed by Ash Maurya, for developing a new business model by visually charting the elements of an enterprise's value proposition, infrastructure, customers, and finances with an emphasis on illustrating potential trade-offs between the various elements.

Using a simple example of "waiting for a bus", Ms. Marrone demonstrates how to make use of the Lean Business Model Canvas to help develop one's entrepreneurial idea. (12 min)

About The Presenter:
Ms. Sue Marrone, Blackstone LaunchPad at Case Western Reserve University

Biography Coming Soon!